"This book doesn’t teach you how to negotiate, it teaches you how to control the entire narrative before the negotiation even begins.”


Senior Private Equity Partner

Unlock the hidden levers behind the world’s most successful deals.

Discover how Steve Jobs’ negotiations with Microsoft safeguarded Apple’s future, illustrating the lasting impact of turning rivalry into collaboration and trust at critical moments.  The Unseen Move uncovers the hidden patterns behind history’s most consequential deals, equipping you to master the negotiations that matter most today.

What The Unseen Move Will Teach You

How to Identify the Hidden Leverage Points in Any Deal

How to Identify the Hidden Leverage Points in Any Deal

How to Identify the Hidden Leverage Points in Any Deal

Spot the hidden opportunities, leverage overlooked advantages, and recognize patterns others fail to see. 

How to Execute Negotiations with Precision

How to Identify the Hidden Leverage Points in Any Deal

How to Identify the Hidden Leverage Points in Any Deal

Learn step-by-step frameworks and tactics to structure offers, control momentum, and create outcomes that look inevitable in hindsight.

How to Keep Winning Even When the Rules Change

How to Identify the Hidden Leverage Points in Any Deal

How to Keep Winning Even When the Rules Change

Turn strategy into results. Apply the principles to close better deals, create lasting partnerships, and influence outcomes in any arena.

Chapter Insights

Chapter 1 Foundations of Negotiation

The first chapter establishes the bedrock of The Unseen Move.  You will discover where negotiation theory began, why those origins still matter, and how to adapt classical concepts to today’s complex, high-stakes environments.


The Roots of Negotiation Power: Learn how leverage, bargaining power, and early trade principles shaped centuries of dealmaking and why understanding these origins is key to mastering modern negotiations.


The Negotiation Depth Chart
Explore the journey from basic positional bargaining to the deepest Unseen Move strategies. This framework uncovers layers of awareness most negotiators miss and shows how to navigate them for greater impact.


Game Theory in Action: Discover how payoff matrices, the Prisoner’s Dilemma, and Nash Equilibria apply to real-world deals.


Avoiding Negotiation Traps: Recognize and counter cognitive biases, framing effects, and common pitfalls that derail outcomes.


This chapter equips you with the essential frameworks and mental models you’ll draw upon in every subsequent section, a strategic foundation for spotting unseen moves before anyone else does.

ABOUT THE AUTHOR

Adriaan Epps is a recognized expert in strategic negotiation and enterprise growth.


With over 20 years of experience, he has led thousands of high-stakes deals generating over $1 billion in value for Fortune-level executives and private equity-backed companies.


Adriaan blends real-world experience with advanced education from Columbia Business School and Harvard Law School.  He is the author of The Unseen Move, the President of Acutus Partners, an advisor, speaker, husband, and father.

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